zecchino d'oro, Italian culture, Italian tradition, italian tv show, festival, kids

Zecchino d’Oro

In today’s article, I am going to talk about a popular Italian show, Zrcchino d’Oro, which is by now, an Italian tradition. It is an event waited by kids, and it is dedicated to them and to all the adults who still feel kids.
This show is called Zecchino d’Oro, and it comes every year between late November and the beginning of December. Reed the following text to discover more about it!

You know, here in Italy there are magical days, during which it starts to get cold, and all the children stay at home in warmth. No, I’m not talking about Christmas, but the period that precedes it; when the famous Zecchino d’Oro is aired, a TV show that has been broadcast every year, for decades.

What is the Zecchino d’Oro?

I am sure that many of you have already heard about it. Maybe someone will also have watched some episodes. The fact is that the Zecchino d’Oro is the festival of the little ones. In fact, if the Sanremo Festival is aimed at an adult audience and the songs are interpreted by adults, the Zecchino d’Oro is made for children, with songs tailored for them.

Even if at first listen they may seem like simple songs, in reality they are actually much more. In fact, great attention is given to the songs’ contents, whose themes invite tolerance and peace. This is also confirmed by the famous phrase: “In this contest, the winner is not the child who sings, but the song that is sung!”.

Accompanying the little soloists in this adventure we cannot forget the choir called Piccolo Coro dell’Antoniano, now renamed Piccolo Coro Mariele Ventre, named after the one who for years has directed the little singers with commitment and passion.

Zecchino d’Oro is much more

Zecchino d’Oro, however, is not only music and entertainment, but it is also much much more. For years it has been carrying out voluntary initiatives by raising funds to build schools, hospitals, orphanages, with projects all over the world, to help less fortunate people to live the life they deserve.

It is precisely for its strong social commitment aimed at promoting integration and peaceful coexistence that, in 2008, the Zecchino d’Oro received great recognition from UNESCO, becoming a world heritage for a culture of peace: the first television program in the world to receive such a prestigious award.